VCAS Advertisement

The assignment to create an advertisement with infographic qualities didn’t make it difficult to pick a topic. Going back to Ventura County where I grew up, I wanted to make an advertisement about the Ventura County Animal Shelter where I have adopted multiple dogs from myself.

To begin the process, I created a rough storyboard and script of where I wanted to take the advertisement, starting with adoption statistics and going into a solution: adopting via VCAS.

I completed the whole advertisement in After Effects, using Illustrator for some of the graphics. I combined footage I took at the VCAS with illustrated moments to create a unified statement using their existing color palette and logo.

Previous
Previous

Animation

Next
Next

Sculpture