VCAS Advertisement

Applications Used:

Animation • Typography

Timeline: 3 weeks

Project Type: Individual

Cal Poly Pomona 2022

The assignment to create an advertisement with infographic qualities didn’t make it difficult to pick a topic. Going back to Ventura County where I grew up, I wanted to make an advertisement about the Ventura County Animal Shelter where I have adopted multiple dogs from myself.

To begin the process, I created a rough storyboard and script of where I wanted to take the advertisement, starting with adoption statistics and going into a solution: adopting via VCAS.

I completed the whole advertisement in After Effects, using Illustrator for some of the graphics. I combined footage I took at the VCAS with illustrated moments to create a unified statement using their existing color palette and logo.

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Animation

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Carousal Animals Blind Box