Gray Dog Studios

Applications Used:

Branding • Typography • Sales • Product Design

Timeline: 1 month

Project Type: Individual

Independent Project

Gray Dog Studios is my brand to sell my art prints, stickers, pins, buttons, crochet goods, and more at artist alley events! I knew I needed a brand to identify myself with the crowd, so I created Gray Dog Studios, a name inspired by my Schnauzer Hank. Since I was so inspired by Hank, I decided to use his silhouette and red collar for the logo as well.

The next step in my process was to create the other elements needed in the business, such as business cards, pricing signs, thank you cards, and banners. I used more illustrations of Hank to tie the Gray Dog identity as well as a color scheme for each product genre. Keeping the brand identity light and playful while keeping the serif, professional vibe I wanted in my business.